---
title: Blog | Backlight | Chris McMahon
description: Learn how to to solve real market needs and become beloved by your customers in the creative & entertainment industries with the Backlight Blog.
---

# Chris McMahon

## Blog Post by Chris McMahon

[

Chris McMahon02.28.254 min read

## Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka

Today, connecting with audiences wherever they are—and doing so in a meaningful way—has ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[

Chris McMahon10.08.247 min read

## Iconik Release: Automation, AI, and Review features to keep your creative flow

Managing media can feel like juggling a hundred balls. You’re constantly dealing with a ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/iconik-release-automation-ai-and-review-features)[

Chris McMahon09.03.245 min read

## Mastering hybrid storage: Everything you need to know and do

As a hybrid storage system, iconik can create a cloud-based system that can index storage ...

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](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do)[

Chris McMahon07.12.248 min read

## Introducing the ftrack Connect Framework and new integrations

We’re pleased to announce that the updated ftrack Connect Framework is now available. The ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/introducing-the-ftrack-connect-framework-and-new-integrations)[

Chris McMahon06.27.246 min read

## ftrack updates: The new webhooks UI, external URL linking, and more

This month, we’re bringing several new features to ftrack Studio to make your creative ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/ftrack-updates-the-new-webhooks-ui-external-url-linking-and-more)[

Chris McMahon06.27.243 min read

## New integrations with Side FX Houdini, Adobe Premiere Pro, and Toon Boom Harmony (Pre-release)

Recently, we launched the new ftrack Connect Framework to enhance creative industry ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/new-integrations-with-side-fx-houdini-adobe-premiere-pro-and-toon-boom-harmony-pre-release)

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