---
title: Blog | Backlight | cineSync
description: cineSync | Learn how to to solve real market needs and become beloved by your customers in the creative & entertainment industries with the Backlight Blog.
---

 01.30.2024    |    18 MIN READ

## Backlight’s 2024 Iconik Media Stats: The Impact of Rising Media Consumption on Media Management

 New insights from 351 million assets, 152 PB of data, and 18 industries. This edition of the Media Stats report presents media management data along with wider media consumption trends for a broad view of the world’s relationship with media today.

[START READING](https://backlight-21349584.hs-sites.com/blog/media-stats-report)

![Backlight-iconik-media-stats-2024-cover-min](https://backlight-21349584.hs-sites.com/hubfs/_site%20pages/Backlight-iconik-media-stats-2024-cover-min.png)

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators

- [Show all](https://www.backlight.co/power-demo-blog)
- [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals)
- [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator)
- [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution)
- [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)
- [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators)
- [Screenwriters](https://www.backlight.co/power-demo-blog/tag/screenwriters#screenwriters)

Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators Screenwriters

 STEVE FERRIS    |    03.29.2023    |    3 MIN READ

## Still Shipping Footage on Hard Drives? Try This Instead.

 Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud.

[START READING ](https://backlight-21349584.hs-sites.com/blog/shipping-footage-on-hard-drives)

 STEVE FERRIS    |    03.29.2023    |    3 MIN READ

## Still Shipping Footage on Hard Drives? Try This Instead.

 Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud.

[START READING ](https://backlight-21349584.hs-sites.com/blog/shipping-footage-on-hard-drives)

 THE ZYPE TEAM    |    01.02.2023    |    21 MIN READ

## FAST Channels: The Complete Guide for 2023

FAST channels have quickly caught up with AVOD services in terms of users. Read to understand FAST and why these channels are rapidly finding so many users

[START READING ](https://backlight-21349584.hs-sites.com/blog/fast-channels-the-complete-guide-for-2023)

 THE ZYPE TEAM    |    04.07.2023    |    24 MIN READ

## Designing the Future of Streaming: A Guide to OTT Apps

This guide will delve into OTT app design and development. But let's first understand its distinct benefits over other video distribution techniques.

[START READING ](https://backlight-21349584.hs-sites.com/blog/designing-the-future-of-streaming-a-guide-to-ott-apps)

 STEVE FERRIS    |    05.17.2022    |    6 MIN READ

## 3 Ways to Improve Collaboration with External Agencies

By centralizing media, communication, and data in iconik, creators work faster, managers spend less time sorting through the details, and all stakeholders can quickly get up to speed.

[START READING ](https://backlight-21349584.hs-sites.com/blog/3-ways-to-improve-collaboration-with-external-agencies)

 TIM CHILD    |    02.23.2021    |    5 MIN READ

## How We Built a Cloud Agnostic SaaS

Back when we started designing iconik we knew that we wanted to have a media management system that was massively scalable, beyond anything our experienced team had seen before.

[START READING ](https://backlight-21349584.hs-sites.com/blog/how-we-built-a-cloud-agnostic-saas)

 AUTHOR NAME    |    11.20.2020    |    3 MIN READ

## Screenwriters Blog Post

 Description. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et

[START READING ](https://maka-agency-4740449.hs-sites.com/en/power-theme-blog-3-col)

[

Chris McMahon06.12.241 min read

## How to easily transfer review files with cineSync

With cineSync, you can kick off reviews with all the ease of a browser-based solution but ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/easily-transfer-review-files-with-cinesync)[

Chris McMahon06.06.242 min read

## What’s new in cineSync: A new iOS app and visual timeline

iOS App: cineSync on the Go: Join cineSync 5 review sessions from your iOS device, with ...

Start Reading 

](https://backlight-21349584.hs-sites.com/blog/whats-new-in-cinesync-a-new-ios-app-and-visual-timeline)

## CREATIVE PROFESSIONALS

[ALL BLOG POSTS](https://www.backlight.co/blog/tag/creative-professionals#creative-professionals)

[

A guide to planning VFX projects with ftrack

Tram Le-Jones

](https://backlight-21349584.hs-sites.com/blog/a-guide-to-planning-vfx-projects-with-ftrack)[

Managing media assets across teams: A deep dive into collaboration features in iconik

Jon Foster

](https://backlight-21349584.hs-sites.com/blog/managing-media-assets-across-teams-a-deep-dive-into-collaboration-features-in-iconik)[

Scale smarter with these financial insights for hybrid cloud media solutions

Jon Foster

](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[

The ultimate guide to media archive management and why every organization needs it

Backlight

](https://backlight-21349584.hs-sites.com/blog/why-every-organization-needs-media-archive-management)[

Iconik Release: Automation, AI, and Review features to keep your creative flow

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/iconik-release-automation-ai-and-review-features)[

Mastering hybrid storage: Everything you need to know and do

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do)[

Five Key Features to Look for in a Media Asset Management System

Ian Khadan

](https://backlight-21349584.hs-sites.com/blog/five-key-features-to-look-for-in-a-media-asset-management-system)[

Introducing the ftrack Connect Framework and new integrations

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/introducing-the-ftrack-connect-framework-and-new-integrations)

## BROADCAST OPERATORS

[ALL BLOG POSTS](https://www.backlight.co/blog/tag/broadcast-operator#broadcast-operator)

[

Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[

Scale smarter with these financial insights for hybrid cloud media solutions

Jon Foster

](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[

Mastering real-time content creation for live event broadcasting

Erick Oliveira

](https://backlight-21349584.hs-sites.com/blog/mastering-real-time-content-creation-for-live-event-broadcasting)[

How vertical video is changing the way broadcasters engage with audiences

Backlight

](https://backlight-21349584.hs-sites.com/blog/how-vertical-video-is-changing-the-way-broadcasters-engage-with-audiences)[

Sports content production and delivery: The best strategies in 2024

Kelly Messori

](https://backlight-21349584.hs-sites.com/blog/sports-content-production-and-delivery-the-best-strategies-in-2024)[

Maximize the value of your managed video assets with OTT distribution

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[

Introducing AWS Cloud Deployment for iconik SaaS

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/introducing-aws-cloud-deployment-for-iconik-saas)[

What’s New in iconik – Streamlining asset sharing and improving security

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/whats-new-in-iconik-asset-sharing-and-improving-security)

## CONTENT DISTRIBUTION

[ALL BLOG POSTS](https://www.backlight.co/blog/tag/content-distribution#content-distribution)

[

Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[

Smarter video content management with AI and machine learning

Kelly Messori

](https://backlight-21349584.hs-sites.com/blog/smarter-video-content-management-with-ai-and-machine-learning)[

Transform dark data into valuable, searchable assets 

Kelly Messori

](https://backlight-21349584.hs-sites.com/blog/transform-dark-data-into-valuable-searchable-assets-1)[

Managing media assets across teams: A deep dive into collaboration features in iconik

Jon Foster

](https://backlight-21349584.hs-sites.com/blog/managing-media-assets-across-teams-a-deep-dive-into-collaboration-features-in-iconik)[

Scale smarter with these financial insights for hybrid cloud media solutions

Jon Foster

](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[

The ultimate guide to media archive management and why every organization needs it

Backlight

](https://backlight-21349584.hs-sites.com/blog/why-every-organization-needs-media-archive-management)[

Mastering hybrid storage: Everything you need to know and do

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do)[

Delight your viewers with vertical live sports for mobile

Kelly Messori

](https://backlight-21349584.hs-sites.com/blog/delight-your-viewers-with-verticalized-live-sports-for-mobile)

## MARKETERS, AGENCIES & SOCIAL MEDIA

[ALL BLOG POSTS](https://www.backlight.co/blog/tag/marketers-agencies-social-media#marketers-agencies-social-media)

[

Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[

ftrack updates: The new webhooks UI, external URL linking, and more

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/ftrack-updates-the-new-webhooks-ui-external-url-linking-and-more)[

New integrations with Side FX Houdini, Adobe Premiere Pro, and Toon Boom Harmony (Pre-release)

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/new-integrations-with-side-fx-houdini-adobe-premiere-pro-and-toon-boom-harmony-pre-release)[

What’s new in cineSync: A new iOS app and visual timeline

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/whats-new-in-cinesync-a-new-ios-app-and-visual-timeline)[

Maximize the value of your managed video assets with OTT distribution

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[

Introducing AWS Cloud Deployment for iconik SaaS

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/introducing-aws-cloud-deployment-for-iconik-saas)[

What’s New in iconik – Streamlining asset sharing and improving security

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/whats-new-in-iconik-asset-sharing-and-improving-security)[

10 Tips To Organize Video Files for Faster Edits

Steve Ferris

](https://backlight-21349584.hs-sites.com/blog/10-tips-to-organize-video-files-for-faster-edits)

## DEVELOPERS & INTEGRATORS

[ALL BLOG POSTS](https://www.backlight.co/blog/tag/developers-integrators#developers-integrators)

[

ftrack updates: The new webhooks UI, external URL linking, and more

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/ftrack-updates-the-new-webhooks-ui-external-url-linking-and-more)[

New integrations with Side FX Houdini, Adobe Premiere Pro, and Toon Boom Harmony (Pre-release)

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/new-integrations-with-side-fx-houdini-adobe-premiere-pro-and-toon-boom-harmony-pre-release)[

Maximize the value of your managed video assets with OTT distribution

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[

4 Lessons That Shaped GEM’s Development

Stephen Stanford

](https://backlight-21349584.hs-sites.com/blog/4-lessons-that-shaped-gems-development)[

The Pack Expands its Territory into Game Engine Generated Films with the Help of ftrack

Chris McMahon

](https://backlight-21349584.hs-sites.com/blog/the-pack-expands-its-territory-into-game-engine-generated-films-with-the-help-of-ftrack)[

The Guide to Democratizing Media Management

Backlight

](https://backlight-21349584.hs-sites.com/blog/the-guide-to-democratizing-media-management)[

How We Built a Cloud Agnostic SaaS

Tim Child

](https://backlight-21349584.hs-sites.com/blog/how-we-built-a-cloud-agnostic-saas)

### Take the next step

 Talk with our team to discuss your specific challenges and needs.

[Get a Demo](https://www.backlight.co/request-demo)

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