--- title: Blog | Backlight | Creative Professionals description: Creative Professionals | Learn how to to solve real market needs and become beloved by your customers in the creative & entertainment industries with the Backlight Blog. --- 01.30.2024    |    18 MIN READ ## Backlight’s 2024 Iconik Media Stats: The Impact of Rising Media Consumption on Media Management New insights from 351 million assets, 152 PB of data, and 18 industries. This edition of the Media Stats report presents media management data along with wider media consumption trends for a broad view of the world’s relationship with media today. [START READING](https://backlight-21349584.hs-sites.com/blog/media-stats-report) ![Backlight-iconik-media-stats-2024-cover-min](https://backlight-21349584.hs-sites.com/hubfs/_site%20pages/Backlight-iconik-media-stats-2024-cover-min.png) - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators - [Show all](https://www.backlight.co/power-demo-blog) - [Creative Professionals](https://www.backlight.co/power-demo-blog/tag/creative-professionals#creative-professionals) - [Broadcast Operators](https://www.backlight.co/power-demo-blog/tag/broadcast-operator#broadcast-operator) - [Content Distribution](https://www.backlight.co/power-demo-blog/tag/content-distribution#content-distribution) - [Marketers, Agencies & Social Media](https://www.backlight.co/power-demo-blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) - [Developers & Integrators](https://www.backlight.co/power-demo-blog/tag/developers-integrators#developers-integrators) - [Screenwriters](https://www.backlight.co/power-demo-blog/tag/screenwriters#screenwriters) Show all Creative Professionals Broadcast Operators Content Distribution Marketers, Agencies & Social Media Developers & Integrators Screenwriters STEVE FERRIS    |    03.29.2023    |    3 MIN READ ## Still Shipping Footage on Hard Drives? Try This Instead. Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud. [START READING ](https://backlight-21349584.hs-sites.com/blog/shipping-footage-on-hard-drives) STEVE FERRIS    |    03.29.2023    |    3 MIN READ ## Still Shipping Footage on Hard Drives? Try This Instead. Shipping hard drives as part of an external hard drive workflow can be handy. There's also inherent risks and limitations that can slow down production. Learn how you can bypass this by using proxy files in the cloud. [START READING ](https://backlight-21349584.hs-sites.com/blog/shipping-footage-on-hard-drives) THE ZYPE TEAM    |    01.02.2023    |    21 MIN READ ## FAST Channels: The Complete Guide for 2023 FAST channels have quickly caught up with AVOD services in terms of users. Read to understand FAST and why these channels are rapidly finding so many users [START READING ](https://backlight-21349584.hs-sites.com/blog/fast-channels-the-complete-guide-for-2023) THE ZYPE TEAM    |    04.07.2023    |    24 MIN READ ## Designing the Future of Streaming: A Guide to OTT Apps This guide will delve into OTT app design and development. But let's first understand its distinct benefits over other video distribution techniques. [START READING ](https://backlight-21349584.hs-sites.com/blog/designing-the-future-of-streaming-a-guide-to-ott-apps) STEVE FERRIS    |    05.17.2022    |    6 MIN READ ## 3 Ways to Improve Collaboration with External Agencies By centralizing media, communication, and data in iconik, creators work faster, managers spend less time sorting through the details, and all stakeholders can quickly get up to speed. [START READING ](https://backlight-21349584.hs-sites.com/blog/3-ways-to-improve-collaboration-with-external-agencies) TIM CHILD    |    02.23.2021    |    5 MIN READ ## How We Built a Cloud Agnostic SaaS Back when we started designing iconik we knew that we wanted to have a media management system that was massively scalable, beyond anything our experienced team had seen before. [START READING ](https://backlight-21349584.hs-sites.com/blog/how-we-built-a-cloud-agnostic-saas) AUTHOR NAME    |    11.20.2020    |    3 MIN READ ## Screenwriters Blog Post Description. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et [START READING ](https://maka-agency-4740449.hs-sites.com/en/power-theme-blog-3-col) [ Tram Le-Jones12.11.244 min read ## A guide to planning VFX projects with ftrack Managing VFX projects often presents challenges, such as tight deadlines, staying on ... Start Reading ](https://backlight-21349584.hs-sites.com/blog/a-guide-to-planning-vfx-projects-with-ftrack)[ Jon Foster12.02.245 min read ## Managing media assets across teams: A deep dive into collaboration features in iconik As organizations and creative teams become more globally distributed, the challenge of ... Start Reading ](https://backlight-21349584.hs-sites.com/blog/managing-media-assets-across-teams-a-deep-dive-into-collaboration-features-in-iconik)[ Jon Foster11.19.245 min read ## Scale smarter with these financial insights for hybrid cloud media solutions Today’s top media teams are rethinking their approach to asset management. Rising media ... Start Reading ](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[ Backlight11.06.246 min read ## The ultimate guide to media archive management and why every organization needs it We are all media companies now. Start Reading ](https://backlight-21349584.hs-sites.com/blog/why-every-organization-needs-media-archive-management)[ Chris McMahon10.08.247 min read ## Iconik Release: Automation, AI, and Review features to keep your creative flow Managing media can feel like juggling a hundred balls. You’re constantly dealing with a ... Start Reading ](https://backlight-21349584.hs-sites.com/blog/iconik-release-automation-ai-and-review-features)[ Chris McMahon09.03.245 min read ## Mastering hybrid storage: Everything you need to know and do As a hybrid storage system, iconik can create a cloud-based system that can index storage ... Start Reading ](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do) [Load more posts](https://backlight-21349584.hs-sites.com/blog/tag/creative-professionals/page/2) ## CREATIVE PROFESSIONALS [ALL BLOG POSTS](https://www.backlight.co/blog/tag/creative-professionals#creative-professionals) [ A guide to planning VFX projects with ftrack Tram Le-Jones ](https://backlight-21349584.hs-sites.com/blog/a-guide-to-planning-vfx-projects-with-ftrack)[ Managing media assets across teams: A deep dive into collaboration features in iconik Jon Foster ](https://backlight-21349584.hs-sites.com/blog/managing-media-assets-across-teams-a-deep-dive-into-collaboration-features-in-iconik)[ Scale smarter with these financial insights for hybrid cloud media solutions Jon Foster ](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[ The ultimate guide to media archive management and why every organization needs it Backlight ](https://backlight-21349584.hs-sites.com/blog/why-every-organization-needs-media-archive-management)[ Iconik Release: Automation, AI, and Review features to keep your creative flow Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/iconik-release-automation-ai-and-review-features)[ Mastering hybrid storage: Everything you need to know and do Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do)[ Five Key Features to Look for in a Media Asset Management System Ian Khadan ](https://backlight-21349584.hs-sites.com/blog/five-key-features-to-look-for-in-a-media-asset-management-system)[ Introducing the ftrack Connect Framework and new integrations Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/introducing-the-ftrack-connect-framework-and-new-integrations) ## BROADCAST OPERATORS [ALL BLOG POSTS](https://www.backlight.co/blog/tag/broadcast-operator#broadcast-operator) [ Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[ Scale smarter with these financial insights for hybrid cloud media solutions Jon Foster ](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[ Mastering real-time content creation for live event broadcasting Erick Oliveira ](https://backlight-21349584.hs-sites.com/blog/mastering-real-time-content-creation-for-live-event-broadcasting)[ How vertical video is changing the way broadcasters engage with audiences Backlight ](https://backlight-21349584.hs-sites.com/blog/how-vertical-video-is-changing-the-way-broadcasters-engage-with-audiences)[ Sports content production and delivery: The best strategies in 2024 Kelly Messori ](https://backlight-21349584.hs-sites.com/blog/sports-content-production-and-delivery-the-best-strategies-in-2024)[ Maximize the value of your managed video assets with OTT distribution Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[ Introducing AWS Cloud Deployment for iconik SaaS Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/introducing-aws-cloud-deployment-for-iconik-saas)[ What’s New in iconik – Streamlining asset sharing and improving security Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/whats-new-in-iconik-asset-sharing-and-improving-security) ## CONTENT DISTRIBUTION [ALL BLOG POSTS](https://www.backlight.co/blog/tag/content-distribution#content-distribution) [ Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[ Smarter video content management with AI and machine learning Kelly Messori ](https://backlight-21349584.hs-sites.com/blog/smarter-video-content-management-with-ai-and-machine-learning)[ Transform dark data into valuable, searchable assets  Kelly Messori ](https://backlight-21349584.hs-sites.com/blog/transform-dark-data-into-valuable-searchable-assets-1)[ Managing media assets across teams: A deep dive into collaboration features in iconik Jon Foster ](https://backlight-21349584.hs-sites.com/blog/managing-media-assets-across-teams-a-deep-dive-into-collaboration-features-in-iconik)[ Scale smarter with these financial insights for hybrid cloud media solutions Jon Foster ](https://backlight-21349584.hs-sites.com/blog/cost-vs.-benefit-analyzing-the-financial-implications-of-cloud-migration)[ The ultimate guide to media archive management and why every organization needs it Backlight ](https://backlight-21349584.hs-sites.com/blog/why-every-organization-needs-media-archive-management)[ Mastering hybrid storage: Everything you need to know and do Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/mastering-hybrid-storage-everything-you-need-to-know-and-do)[ Delight your viewers with vertical live sports for mobile Kelly Messori ](https://backlight-21349584.hs-sites.com/blog/delight-your-viewers-with-verticalized-live-sports-for-mobile) ## MARKETERS, AGENCIES & SOCIAL MEDIA [ALL BLOG POSTS](https://www.backlight.co/blog/tag/marketers-agencies-social-media#marketers-agencies-social-media) [ Deliver localized content at scale with AI: Introducing live translation and multi-track subtitles in Wildmoka Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/live-translation-and-multi-track-subtitles-in-wildmoka)[ ftrack updates: The new webhooks UI, external URL linking, and more Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/ftrack-updates-the-new-webhooks-ui-external-url-linking-and-more)[ New integrations with Side FX Houdini, Adobe Premiere Pro, and Toon Boom Harmony (Pre-release) Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/new-integrations-with-side-fx-houdini-adobe-premiere-pro-and-toon-boom-harmony-pre-release)[ What’s new in cineSync: A new iOS app and visual timeline Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/whats-new-in-cinesync-a-new-ios-app-and-visual-timeline)[ Maximize the value of your managed video assets with OTT distribution Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[ Introducing AWS Cloud Deployment for iconik SaaS Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/introducing-aws-cloud-deployment-for-iconik-saas)[ What’s New in iconik – Streamlining asset sharing and improving security Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/whats-new-in-iconik-asset-sharing-and-improving-security)[ 10 Tips To Organize Video Files for Faster Edits Steve Ferris ](https://backlight-21349584.hs-sites.com/blog/10-tips-to-organize-video-files-for-faster-edits) ## DEVELOPERS & INTEGRATORS [ALL BLOG POSTS](https://www.backlight.co/blog/tag/developers-integrators#developers-integrators) [ ftrack updates: The new webhooks UI, external URL linking, and more Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/ftrack-updates-the-new-webhooks-ui-external-url-linking-and-more)[ New integrations with Side FX Houdini, Adobe Premiere Pro, and Toon Boom Harmony (Pre-release) Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/new-integrations-with-side-fx-houdini-adobe-premiere-pro-and-toon-boom-harmony-pre-release)[ Maximize the value of your managed video assets with OTT distribution Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/zype-and-iconik-integrate-to-unlock-easy-distribution)[ 4 Lessons That Shaped GEM’s Development Stephen Stanford ](https://backlight-21349584.hs-sites.com/blog/4-lessons-that-shaped-gems-development)[ The Pack Expands its Territory into Game Engine Generated Films with the Help of ftrack Chris McMahon ](https://backlight-21349584.hs-sites.com/blog/the-pack-expands-its-territory-into-game-engine-generated-films-with-the-help-of-ftrack)[ The Guide to Democratizing Media Management Backlight ](https://backlight-21349584.hs-sites.com/blog/the-guide-to-democratizing-media-management)[ How We Built a Cloud Agnostic SaaS Tim Child ](https://backlight-21349584.hs-sites.com/blog/how-we-built-a-cloud-agnostic-saas) ### Take the next step Talk with our team to discuss your specific challenges and needs. [Get a Demo](https://www.backlight.co/request-demo) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "New York", "addressRegion" : "NY", "postalCode" : "10087", "streetAddress" : "P.O. Box 21592" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.backlight.co/hubfs/Backlight%20_%20cineSync%20logo%20light.png" }, "name" : "Backlight Parent Corporation", "url" : "https://backlight-21349584.hs-sites.com/blog/tag/creative-professionals" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://backlight-21349584.hs-sites.com/media-transcripts/171343806987/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/Share%20Management_FINAL%202-lowres.mp4", "dateModified" : "2025-11-06T17:35:54.527Z", "duration" : "PT5M24.331S", "height" : 1080, "name" : "Share Management_FINAL 2-lowres", "thumbnailUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/Share%20Management_FINAL%202-lowres.mp4/medium.jpg?t=1762450554527", "uploadDate" : "2024-06-26T12:12:14.602Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://backlight-21349584.hs-sites.com/media-transcripts/177419153550/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/How%20to%20set%20up%20an%20ISG%20on%20Mac%20OS-lowres.mp4", "dateModified" : "2025-11-06T17:41:04.640Z", "duration" : "PT12M11.222S", "height" : 1080, "name" : "How to set up an ISG on Mac OS-lowres", "thumbnailUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/How%20to%20set%20up%20an%20ISG%20on%20Mac%20OS-lowres.mp4/medium.jpg?t=1762450864640", "uploadDate" : "2024-09-03T13:17:14.549Z", "width" : 1920 } ```