--- title: Top 4 Reasons to See ftrack at NAB 2023 - ftrack description: Are you heading to NAB 2023 in Las Vegas on April 15-19?If so, you won’t want to miss Backlight’s booth W3157, where you can see ftrack and our other award-winning video-centric products. image: https://backlight-21349584.hs-sites.com/hubfs/Imported_Blog_Media/600-x-342-2-1.png --- # Top 4 Reasons to See ftrack at NAB 2023 Are you heading to NAB 2023 in Las Vegas on April 15-19?If so, you won’t want to miss Backlight’s booth W3157, where you can see ftrack and our other award-winning video-centric products. [Creative Professionals ](https://backlight-21349584.hs-sites.com/blog/tag/creative-professionals#creative-professionals) [Chris McMahon](https://backlight-21349584.hs-sites.com/blog/author/chris-mcmahon)03.20.233 min read ##### [TABLE OF CONTENTS](https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023#) loading... [Previous ](https://backlight-21349584.hs-sites.com/blog/how-ftrack-studio-makes-it-easy-for-artists-to-tackle-task-lists) [Next ](https://backlight-21349584.hs-sites.com/blog/how-creative-project-reports-will-win-more-work-for-your-studio) ### **Are you heading to NAB 2023 in Las Vegas on April 15-19?**   If so, you won’t want to miss Backlight’s booth **W3157**, where you can see ftrack and our other award-winning video-centric products.  Last year was a fantastic year for ftrack, and we have plenty to show for it. But that’s not all – there are plenty of reasons to come and see us this year. **Here are our top four reasons to stop by our booth:** ### **1. Get a Close Look at New ftrack Features** Backlight acquired ftrack last year, and we promised to improve it at an accelerated pace. We’ve kept that promise, releasing a steady stream of major improvements over the last year.  ### [ftrack Studio](https://www.ftrack.com/en/studio) A better, faster, and improved sidebar, the ability to split tasks to add more granularity to take updates, new options to control who has access to a project, an entirely reimagined take on ftrack’s desktop application Connect, new integrations with Nuke and Maya, a modernized client review experience, and much more ### [ftrack Review](https://www.ftrack.com/en/review) ftrack reimagined its review solution ftrack Review, introducing a new interface, faster and more responsive reviews, ghosted annotations, an all-new Presentation Mode, and so much more – all designed to make collaboration on media a seamless, slick experience ### [cineSync](https://www.ftrack.com/en/cinesync) The last year saw cineSync 5 introduce the next generation of media review, with a new infrastructure, a modern UI and enhanced integrations. Users can now access OTIO and OCIO V2 support, unleash a richer color palette with HDR, new color tools and so much more. cineSync is the *only* review tool that offers such high-grade, and high-quality remote media review At NAB, you can learn more about these and other new features. ### **2. Discover the Full Backlight Product Line** Backlight has aligned five innovative products and their teams to collaborate and support each other, resulting in breakneck development speeds. Familiarizing yourself with Backlight’s products now will allow you to be among the first to leverage the emerging possibilities from Backlight in the coming year. ![](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Company-cover-image-1128x191-4-lowres-1.jpg?width=1280&height=217&name=Company-cover-image-1128x191-4-lowres-1.jpg) [**ftrack**](http://ftrack.com/): Pipeline, production tracking, and media review [**iconik**](http://iconik.io/): Media management & Collaboration [**Celtx**](http://celtx.com/): Scriptwriting and pre-production technology [**Gem**](https://gem.backlight.co/)**: **Scalable Narrative Design for Interactive Media [**Zype**](https://zype.com/): Mission-Critical O&O Streaming [**Wildmoka**](http://wildmoka.com/)**: **Digital Media Platform for OTT and Social Media ### **3. Talk with Experts from ****Every**** Stage of the Video Life Cycle** ftrack supports a part of the video lifecycle, but together Backlight products improve every stage of the video lifecycle, from ideation and production to post-production, distribution, and analysis. If you want to advance any of these areas, you’ll find an expert in our booth who will understand your challenges and have ideas to help you move your media operations forward. ### **4. Private Meetings & Personalized Demos** Want to see Backlight’s products in action? You can book a meeting with our team in one of our private meeting rooms and get a personalized demo of our solutions. You’ll leave with an understanding of how our disruptive and leading-edge technology can be applied to your specific projects and how they can help you succeed. [**Book your meeting here.**](https://www.backlight.co/meet-us-at-nab-2023?utm_medium=blog&utm_source=iconik&utm_campaign=backlight-nab-2023-meetings) ### **We Can’t Wait to See You There** Our friendly and knowledgeable team will make you feel welcome and offer help to identify the right tech stack for your projects. With new features in ftrack, collaboration between Backlight products, expert advice, and personalized demos, you won’t want to miss it. Don’t forget to use Backlight’s code LV7453 to **[register for free](https://registration.experientevent.com/ShowNAB231/)** if you haven’t already registered for NAB. We can’t wait to see you there! [Book a meeting at NAB](https://www.backlight.co/meet-us-at-nab-2023?utm_medium=blog&utm_source=iconik&utm_campaign=backlight-nab-2023-meetings) ### **More from the blog** [![](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/ftrack-enhanced-performance_blog_Feb-24-Mar-06-2024-03-04-22-3959-AM-Mar-06-2024-04-50-40-8845-PM.png?width=600&height=339&name=ftrack-enhanced-performance_blog_Feb-24-Mar-06-2024-03-04-22-3959-AM-Mar-06-2024-04-50-40-8845-PM.png)](https://www.ftrack.com/en/2024/02/enhanced-performance-in-ftrack-studio.html) [API](https://www.ftrack.com/en/category/api)[Developer](https://www.ftrack.com/en/category/developer)[New features](https://www.ftrack.com/en/category/new-features)[Product](https://www.ftrack.com/en/category/product)[Productivity](https://www.ftrack.com/en/category/productivity)[Studio](https://www.ftrack.com/en/category/studio) February 22, 2024 ### [ Enhanced performance in ftrack Studio: Fine-tuning for speed, reliability, and security](https://www.ftrack.com/en/2024/02/enhanced-performance-in-ftrack-studio.html) From significant API query speed improvements to the adoption of Python 3, ftrack Studio has… [** Chris McMahon](https://www.ftrack.com/en/author/chris-mcmahon) [**Love0](https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023#) [![](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/ftrack-Studio_VES_Feb-24-Mar-06-2024-03-03-59-7615-AM-Mar-06-2024-04-50-38-7783-PM.png?width=600&height=338&name=ftrack-Studio_VES_Feb-24-Mar-06-2024-03-03-59-7615-AM-Mar-06-2024-04-50-38-7783-PM.png)](https://www.ftrack.com/en/2024/02/backlight-and-the-visual-effects-society-forge-a-partnership-for-the-ves-awards-judging-process.html) [Case Study](https://www.ftrack.com/en/category/case-study) February 15, 2024 ### [ Backlight and the Visual Effects Society forge a partnership for the VES Awards judging process](https://www.ftrack.com/en/2024/02/backlight-and-the-visual-effects-society-forge-a-partnership-for-the-ves-awards-judging-process.html) Backlight was thrilled to be invited by the Visual Effects Society (VES) - the VFX… [** Kelly Messori](https://www.ftrack.com/en/author/kelly-messoribacklight-co) [**Love0](https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023#) [![](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/New-ftrack-sidebar_Feb-24_featured-2-Mar-06-2024-03-04-19-6132-AM-Mar-06-2024-04-50-42-0874-PM.png?width=600&height=339&name=New-ftrack-sidebar_Feb-24_featured-2-Mar-06-2024-03-04-19-6132-AM-Mar-06-2024-04-50-42-0874-PM.png)](https://www.ftrack.com/en/2024/02/presenting-the-new-sidebar-enhancing-project-navigation-in-ftrack-studio.html) [New features](https://www.ftrack.com/en/category/new-features)[Product](https://www.ftrack.com/en/category/product)[Release](https://www.ftrack.com/en/category/release)[Studio](https://www.ftrack.com/en/category/studio) February 8, 2024 ### [ Presenting the new sidebar: Enhancing project navigation in ftrack Studio](https://www.ftrack.com/en/2024/02/presenting-the-new-sidebar-enhancing-project-navigation-in-ftrack-studio.html) We’re excited to announce the rollout of a new sidebar in ftrack Studio, now accessible… [** Chris McMahon](https://www.ftrack.com/en/author/chris-mcmahon) [**Love0](https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023#) ### Take the next step Talk with our team to discuss your specific challenges and needs. [Get a Demo](https://www.backlight.co/request-demo) RELATED ARTICLES ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "New York", "addressRegion" : "NY", "postalCode" : "10087", "streetAddress" : "P.O. Box 21592" }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.backlight.co/hubfs/Backlight%20_%20cineSync%20logo%20light.png" }, "name" : "Backlight Parent Corporation", "url" : "https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "abstract" : "Are you heading to NAB 2023 in Las Vegas on April 15-19?If so, you won’t want to miss Backlight’s booth W3157, where you can see ftrack and our other award-winning video-centric products.", "author" : { "@type" : "Person", "name" : "Chris McMahon" }, "dateModified" : "", "datePublished" : "", "headline" : "Top 4 Reasons to See ftrack at NAB 2023", "image" : "https://www.backlight.co/hubfs/Imported_Blog_Media/600-x-342-2-1.png", "inLanguage" : "en", "keywords" : "[Creative Professionals]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Top 4 Reasons to See ftrack at NAB 2023", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.backlight.co/hubfs/Backlight%20_%20cineSync%20logo%20light.png" }, "name" : "Backlight Parent Corporation" }, "text" : "Are you heading to NAB 2023 in Las Vegas on April 15-19? If so, you won’t want to miss Backlight’s booth W3157, where you can see ftrack and our other award-winning video-centric products. Last year was a fantastic year for ftrack, and we have plenty to show for it. But that’s not all – there are plenty of reasons to come and see us this year. Here are our top four reasons to stop by our booth: 1. Get a Close Look at New ftrack Features Backlight acquired ftrack last year, and we promised to improve it at an accelerated pace. We’ve kept that promise, releasing a steady stream of major improvements over the last year. ftrack Studio A better, faster, and improved sidebar, the ability to split tasks to add more granularity to take updates, new options to control who has access to a project, an entirely reimagined take on ftrack’s desktop application Connect, new integrations with Nuke and Maya, a modernized client review experience, and much more ftrack Review ftrack reimagined its review solution ftrack Review, introducing a new interface, faster and more responsive reviews, ghosted annotations, an all-new Presentation Mode, and so much more – all designed to make collaboration on media a seamless, slick experience cineSync The last year saw cineSync 5 introduce the next generation of media review, with a new infrastructure, a modern UI and enhanced integrations. Users can now access OTIO and OCIO V2 support, unleash a richer color palette with HDR, new color tools and so much more. cineSync is the only review tool that offers such high-grade, and high-quality remote media review At NAB, you can learn more about these and other new features. 2. Discover the Full Backlight Product Line Backlight has aligned five innovative products and their teams to collaborate and support each other, resulting in breakneck development speeds. Familiarizing yourself with Backlight’s products now will allow you to be among the first to leverage the emerging possibilities from Backlight in the coming year. ftrack: Pipeline, production tracking, and media review iconik: Media management & Collaboration Celtx: Scriptwriting and pre-production technology Gem: Scalable Narrative Design for Interactive Media Zype: Mission-Critical O&O Streaming Wildmoka: Digital Media Platform for OTT and Social Media 3. Talk with Experts from Every Stage of the Video Life Cycle ftrack supports a part of the video lifecycle, but together Backlight products improve every stage of the video lifecycle, from ideation and production to post-production, distribution, and analysis. If you want to advance any of these areas, you’ll find an expert in our booth who will understand your challenges and have ideas to help you move your media operations forward. 4. Private Meetings & Personalized Demos Want to see Backlight’s products in action? You can book a meeting with our team in one of our private meeting rooms and get a personalized demo of our solutions. You’ll leave with an understanding of how our disruptive and leading-edge technology can be applied to your specific projects and how they can help you succeed. Book your meeting here. We Can’t Wait to See You There Our friendly and knowledgeable team will make you feel welcome and offer help to identify the right tech stack for your projects. With new features in ftrack, collaboration between Backlight products, expert advice, and personalized demos, you won’t want to miss it. Don’t forget to use Backlight’s code LV7453 to register for free if you haven’t already registered for NAB. We can’t wait to see you there! Book a meeting at NAB More from the blog APIDeveloperNew featuresProductProductivityStudio February 22, 2024 Enhanced performance in ftrack Studio: Fine-tuning for speed, reliability, and security From significant API query speed improvements to the adoption of Python 3, ftrack Studio has… Chris McMahon Love0 Case Study February 15, 2024 Backlight and the Visual Effects Society forge a partnership for the VES Awards judging process Backlight was thrilled to be invited by the Visual Effects Society (VES) - the VFX… Kelly Messori Love0 New featuresProductReleaseStudio February 8, 2024 Presenting the new sidebar: Enhancing project navigation in ftrack Studio We’re excited to announce the rollout of a new sidebar in ftrack Studio, now accessible… Chris McMahon Love0", "url" : "https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023", "wordCount" : "3855" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chris McMahon", "url" : "https://backlight-21349584.hs-sites.com/blog/author/chris-mcmahon" }, "dateModified" : "2024-03-07T16:21:23.583Z", "datePublished" : "2023-03-20T04:00:00.000Z", "headline" : "Top 4 Reasons to See ftrack at NAB 2023 - ftrack", "image" : [ "https://backlight-21349584.hs-sites.com/hubfs/Imported_Blog_Media/600-x-342-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://backlight-21349584.hs-sites.com/blog/top-4-reasons-to-see-ftrack-at-nab-2023", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://backlight-21349584.hs-sites.com/hubfs/Backlight%20_%20cineSync%20logo%20light.png" }, "name" : "Backlight Parent Corporation" } } ```