---
title: Backlight x Google Cloud
description: Backlight partners with Google Cloud to build and deploy secure, extensive and reliable cloud infrastructure for video streaming workflows.
---

- [PARTNERS](https://backlight-21349584.hs-sites.com/partners)
- [Google Cloud](https://backlight-21349584.hs-sites.com/partners/google-cloud#)

![connectors-background](https://backlight-21349584.hs-sites.com/hubfs/_site%20pages/connectors-background.jpg)

 Backlight x Google Cloud

# Accelerate your digital transformation with Backlight and Google Cloud

Backlight customers can build and deploy their media management and distribution infrastructure using Google Cloud’s enterprise-grade cloud solutions. 

Businesses looking to deploy on Google Cloud infrastructure can purchase Backlight products from Google Cloud Marketplace, taking advantage of an accelerated procurement process, convenient access to integrated solutions, and simplified billing.

[Learn More](https://console.cloud.google.com/marketplace/browse?pli=1&q=zype)

![Google Logo with Glow](https://www.backlight.co/hubfs/Google%20Logo%20with%20Glow.png)

## Scale and simplify your media workflows with Backlight on Google Cloud

![Google Marketplace](https://www.backlight.co/hubfs/Google%20Marketplace.png)

## Why purchase Backlight through Google Cloud Marketplace?

![Google Cloud Icons-01](https://www.backlight.co/hubfs/Google%20Cloud%20Icons-01.png)

Consolidate metadata

Putting metadata and media in Google Cloud’s network with Backlight makes it ready for customer-driven AI and machine learning workload projects

![Google Cloud Icons-02](https://www.backlight.co/hubfs/Google%20Cloud%20Icons-02.png)

Automation

Kubernetes-based architecture demonstrates mission-critical media workflows at scale

![Google Cloud Icons-03](https://www.backlight.co/hubfs/Google%20Cloud%20Icons-03.png)

Reliable storage

Extends Google Cloud Storage capabilities for media workflows

![Google Cloud Icons-04-1](https://www.backlight.co/hubfs/Google%20Cloud%20Icons-04-1.png)

Lower costs

Connectivity on Google Cloud’s network keeps transit costs at a minimum

![Google Cloud Icons-05-1](https://www.backlight.co/hubfs/Google%20Cloud%20Icons-05-1.png)

Extensibility

Iconik and Zype add powerful discovery, search, and distribution capabilities to Google Cloud Storage

### Available in the Google Marketplace

#### Iconik

Iconik is a cloud-native solution that offers a flexible platform for media management and collaboration across cloud and on-premise storage, accessible from anywhere. Iconik enhances your media archive with AI, making finding exactly what you need simple and quick. With easy integration with creative applications, powerful extensibility and automation, and flexible pay-as-you-go pricing, iconik puts the power of sophisticated media management into your hands.

- Manage and organize assets via a complete archive of media across cloud and on-premise storage, connecting multiple repositories
- Find content quickly using AI-powered recognition and metadata-powered search tools
- Share, collaborate, review and approve assets collaborating across teams and clients
- Leverage existing integrations with powerful creative applications and NLE tools, or use iconik’s robust API to develop custom workflows

 

[![LEARN MORE](https://no-cache.hubspot.com/cta/default/21349584/78777410-9dd0-47e7-a35b-2699d7c78453.png)](https://cta-redirect.hubspot.com/cta/redirect/21349584/78777410-9dd0-47e7-a35b-2699d7c78453)

![iconik on computer](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/iconik%20on%20computer.png?width=1920&height=1080&name=iconik%20on%20computer.png)

 

 

![Zype admin library on computer facing right](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Zype%20admin%20library%20on%20computer%20facing%20right.png?width=1920&height=1080&name=Zype%20admin%20library%20on%20computer%20facing%20right.png)

 

#### Zype

Zype’s cloud-native, full-stack solution lets you manage and distribute enterprise-grade videos across the web, mobile, TV and social media. Zype Streaming Platform provides video content management with a robust developer API and user-friendly dashboards. With Zype you can build video products, deliver live and VOD content, and monetize with ads, subscription payments, or transactions on any video marketplace or your own website.

- Import, curate, and manage your video library with best-in-class video CMS capabilities
- Monetize your video content through ads, subscriptions or transaction paywalls
- Empower teams with robust integrations, including social media, app stores, and virtual multichannel video program distributors (vMVPDs)
- Leverage Google Cloud Media CDN to deliver content using the same infrastructure behind YouTube

 

[![LEARN MORE](https://no-cache.hubspot.com/cta/default/21349584/60562dd6-f1bd-4ff2-944b-9db989715a7b.png)](https://cta-redirect.hubspot.com/cta/redirect/21349584/60562dd6-f1bd-4ff2-944b-9db989715a7b)

 

 

### Harness the power of Backlight

[Request Demo](https://backlight-21349584.hs-sites.com/request-demo)

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```