--- title: Media Asset Management Software | iconik description: With our media asset management software, you can effortlessly organize, access, and maximize the value of your media assets. --- iconik # Flexible media management and collaboration Breaking the mold of traditional MAM systems, iconik offers a flexible platform for managing media across cloud and on-premise storage, accessible from anywhere. [Contact Sales](https://go.ftrack.com/product/iconik/free-trial) [Start My Free Trial](https://app.iconik.io/trial_signup) ![google](https://www.backlight.co/hubfs/_site%20pages/_logos/google.png) ![mgm-logo-white](https://www.backlight.co/hubfs/_site%20pages/mgm-logo-white.png) ![complexheaderlogo-white](https://www.backlight.co/hubfs/_site%20pages/complexheaderlogo-white.png) ![vice](https://www.backlight.co/hubfs/_site%20pages/_logos/vice.png) ![houstonrockets](https://www.backlight.co/hubfs/_site%20pages/_logos/houstonrockets.png) ![SxSW_logo-white](https://www.backlight.co/hubfs/_site%20pages/SxSW_logo-white.png) “Iconik allows our distributed team of 100+ creatives to collaborate in ways no other solution allows, wherever they're working. It's a game-changer!” Ray TararaProducer, Google ### Iconik is the cloud-native media management and collaboration solution that organizes media from any storage Iconik is a versatile media management and collaboration hub that goes beyond the old ways of managing media. With iconik, you can manage all assets—cloud and on-premise storage alike—from one place. Our platform enhances your media archive with AI, making finding exactly what you need simple and quick. Plus, with easy integration with your favorite creative apps, powerful extensibility and automation, and flexible pay-as-you-go pricing, iconik puts the power of sophisticated media management in your hands. Iconik is more than just media management; it's a space where your team can easily connect, collaborate, and deliver exceptional work. ## This MAM does more Out of the box, iconik includes feature sets for every stage of your media’s lifecycle. TOUCH ** --- Media Management --- Search & recovery Filtered searches Saved searches Metadata tagging File transfers File relations Bulk actions TOUCH ** --- Post Production --- Remote media access Remote video editing Iconik Panel for Adobe Final Cut Pro Proxy workflow Video collaboration Comments as time-based markers in Premiere Pro TOUCH ** --- Review & Collaboration --- File sharing Collection sharing Review & approve Time-based comments Draw on annotations Version control Invite anyone to collaborate TOUCH ** --- Automation --- Iconik API 3rd party integration Webhooks Custom actions AI transcription AI auto-tagging Send and receive files through iconik ![iconik-placeholder-background](https://backlight-21349584.hs-sites.com/hubfs/_site%20pages/iconik-placeholder-background.png) ## Hybrid cloud – A new way to manage media With iconik, you can manage assets across both cloud and on-premise storage from one convenient place. Think of it as a comprehensive library for all your media. - **Your files, your choice. **Original files live wherever you choose. You search and manage them via smaller proxies in the cloud via iconik. - **Bring Your Own Storage**. Iconik doesn’t lock you into one cloud provider. You can connect the storage infrastructures that work best for you. - **Stay Organized, Stay Flexible.** However your storage evolves, iconik’s organizational structure keeps everything neatly organized. [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/hybrid-cloud) ![feature-1](https://www.backlight.co/hubfs/_site%20pages/feature-1.jpg) ## Find your assets, fast Iconik makes it easy to find and use your content, no matter where it's stored. - **Powerful search. **With rich search, filters, and tags, you can quickly pinpoint exactly what you're looking for. - **Enrich your media library with AI.** AI can tag your content with metadata or create searchable transcriptions. - **Flexible organization: **Say goodbye to clutter. Create a virtual folder structure where content can live in multiple places without duplication. [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/discovery) ![feature-2](https://www.backlight.co/hubfs/_site%20pages/feature-2.jpg) ## Collaborate on your media Forget the hassle of email chains or waiting with big file downloads. Discussing and managing media with iconik is straightforward, direct, and simple. - **Media management and review combined. **Manage media and perform reviews and approvals in the same UI. - **Add collaborators at no extra cost.** Invite as many collaborators as you need without worrying about additional fees. - **Easy sharing.** Your team can quickly access and view any file via its proxy. No complications. [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/collaboration) ![feature-3-1](https://www.backlight.co/hubfs/_site%20pages/feature-3-1.jpg) ## Production workflows are faster with iconik Speed up your creative flow with iconik. Make your editing, reviewing, and sharing process quicker and more intuitive. - **Easy access to assets. **Search your iconik library right inside Adobe apps like Premiere and Photoshop. - **Move assets fast. **Share assets to Final Cut Pro; they'll be ready for editing in just a few clicks. - **Quick distribution: **Iconik's integration with Wildmoka Clip Studio means you can push your content into the world faster than ever. [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/editorial-workflows) ![feature-4](https://www.backlight.co/hubfs/_site%20pages/feature-4.jpg) ## Customize and automate your media workflows If iconik doesn’t have it, you can build it. With iconik, you get access to the same REST APIs our team uses to develop on iconik. - **Tailor-made workflows:** Craft processes that fit your team's needs, enabling outstanding results. - **Automate and extend: **Utilize custom actions and webhooks to streamline your production process. [Learn more](https://backlight-21349584.hs-sites.com/product/iconik/api-first-development) ![feature-5](https://www.backlight.co/hubfs/_site%20pages/feature-5.jpg) ## Explore all features ** Easy to Use Intuitive media management [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/user-experience) ** Media Search & Discovery Files are found fast with powerful search and filtering tools [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/discovery) ** Frictionless Collaboration Create and share media with anyone [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/collaboration) ** Unify Editorial Workflows Create efficiently with the iconik/Adobe integration [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/editorial-workflows) ** Made for Hybrid Cloud Manage media wherever it's stored in the cloud or on-premise [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/hybrid-cloud) ** Built on Security A secure foundation with additional security features for more safety [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/security) ** Use AI to Enrich Media with Data Auto-tag and transcribe media [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/artifical-intelligence) ** A Platform for Innovation Build with the iconik API [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/api-first-development) ![636d84299b96f7a12ec20299_622](https://backlight-21349584.hs-sites.com/hubfs/636d84299b96f7a12ec20299_622.svg) iconik Agent A free iconik companion app to manage uploads and downloads [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/agent) ![637e0f2bf5021f7975183458_Group 118](https://backlight-21349584.hs-sites.com/hubfs/637e0f2bf5021f7975183458_Group%20118.svg) iconik Shield Add premium security features and greater access control and monitoring [Learn More](https://backlight-21349584.hs-sites.com/product/iconik/shield) ## What our customers are saying Guillaume JouhetCEO | Orange Cinéma Séries Iconik has made it so easy to share media with external users. Everyone has access to what they need and we have more time for generating new content. Ben MeadorsManager, Post-production Tech | Spotify Iconik is a one-stop shop for post-production. By combining asset management with sharing, collaboration, and transcription, we've significantly streamlined our workflow. Janine FourieDirector | Ginkgo Agency Iconik has helped us understand what is possible and has turned a fragmented set of media assets into a coherent and valuable archive resource. Jermaine HarellMedia Tech Manager | Complex Networks When COVID-19 hit, our editors could access our assets in iconik from anywhere. It let us work remotely when we didn't have a choice. It changed how we worked moving forward. ### CASE STUDY Soaring to new heights: How the Atlanta Hawks revolutionized their content management with IMT + iconik [Read more](https://backlight-21349584.hs-sites.com/resources/case-study/iconik/atlanta-hawks) ![IMG_6017](https://www.backlight.co/hubfs/IMG_6017.jpg) ## Media moves fast. Keep up! Sign up to stay updated about new iconik features, case studies, technical how-to guides, and much more. ![newsletter-1-1](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_site%20pages/newsletter-1-1.png?width=554&height=319&name=newsletter-1-1.png)   ### Media management made simple Iconik is easy to set up, there are no five-figure checks to get going, and you only need to pay for what you use. Try iconik today to see how it can transform your media management workflows. [Request Trial](https://go.ftrack.com/product/iconik/free-trial) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "New York", "addressRegion" : "NY", "postalCode" : "10087", "streetAddress" : "P.O. Box 21592" }, "knowsLanguage" : "", "logo" : { "@type" : "ImageObject", "url" : "https://www.backlight.co/hubfs/Backlight%20_%20cineSync%20logo%20light.png" }, "name" : "Backlight Parent Corporation", "url" : "https://backlight-21349584.hs-sites.com/product/iconik" } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://backlight-21349584.hs-sites.com/media-transcripts/170668921356/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/Backlight%20-%20Iconik%20Product%20Video%20(with%20URL).mp4", "dateModified" : "2025-11-06T17:30:43.994Z", "duration" : "PT1M27.488S", "height" : 1080, "name" : "Backlight - Iconik Product Video (with URL)", "thumbnailUrl" : "https://21349584.fs1.hubspotusercontent-na1.net/hubfs/21349584/Backlight%20-%20Iconik%20Product%20Video%20(with%20URL).mp4/medium.jpg?t=1762450243994", "uploadDate" : "2024-06-18T11:48:09.288Z", "width" : 1920 } ```