--- title: Create Mobile-First Streaming Experiences description: Convert and repurpose your live streamed content for mobile viewers. --- ![Watch On Demand](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/raw_assets/public/Zype_Nov2022%20Theme/images/icon_Up_Arrow.png?width=16&height=14&name=icon_Up_Arrow.png) [Backlight is heading to NAB 2024 | Meet us at the show](https://www.backlight.co/nab-2024?utm_campaign=NAB-2024-Meeting-Request-Page&utm_medium=website-referral&utm_content=nab-meeting-request) [![Backlight Streaming logo](https://backlight-21349584.hs-sites.com/hubfs/_streaming/Logo-BacklightStreaming.svg) ](https://www.backlight.co/streaming) [![Zype ](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/raw_assets/public/Zype_Nov2022%20Theme/images/header_logo.png?width=225&name=header_logo.png) ](https://backlight-21349584.hs-sites.com/) - [Products ](https://backlight-21349584.hs-sites.com/streaming/product) ### Products ##### ZYPE - [Overview](https://backlight-21349584.hs-sites.com/streaming/product/zype) - [Streaming Platform](https://backlight-21349584.hs-sites.com/streaming/product/zype/streaming-platform) - [Playout](https://backlight-21349584.hs-sites.com/streaming/product/zype/playout) - [Apps Creator](https://backlight-21349584.hs-sites.com/streaming/product/zype/apps-creator) ##### WILDMOKA - [Overview](https://backlight-21349584.hs-sites.com/streaming/product/wildmoka) - [Live Studio](https://backlight-21349584.hs-sites.com/streaming/product/wildmoka/live-studio) - [Clip Studio](https://backlight-21349584.hs-sites.com/streaming/product/wildmoka/clip-studio) - [Services ](https://backlight-21349584.hs-sites.com/streaming/services) ### Services - [Overview](https://backlight-21349584.hs-sites.com/streaming/services) - [Add-On Services](https://backlight-21349584.hs-sites.com/streaming/services/add-on-services) - [Support](https://backlight-21349584.hs-sites.com/streaming/services/support) - [Success Management](https://backlight-21349584.hs-sites.com/streaming/services/success-management) ![Into the FAST Lane-6](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/Into%20the%20FAST%20Lane-6.webp?width=2000&height=2000&name=Into%20the%20FAST%20Lane-6.webp) 5 Essential Tactics for Starting a FAST Channel [Download Now >](https://backlight-21349584.hs-sites.com/resources/guide/zype-playout/intro-the-fast-lane-paper) - [Solutions ](https://backlight-21349584.hs-sites.com/streaming/solutions) ### Solutions ##### INDUSTRY - [Broadcast](https://backlight-21349584.hs-sites.com/streaming/solutions/broadcast) - [Media & Entertainment](https://backlight-21349584.hs-sites.com/streaming/solutions/entertainment) - [Sports](https://backlight-21349584.hs-sites.com/streaming/solutions/sports) - [Fitness](https://backlight-21349584.hs-sites.com/streaming/solutions/fitness) - [Faith](https://backlight-21349584.hs-sites.com/streaming/solutions/faith) - [Consumer Brands](https://backlight-21349584.hs-sites.com/streaming/solutions/consumer-brands) ##### USE CASE - [Manage Video](https://backlight-21349584.hs-sites.com/streaming/solutions/simplify-video-content-management) - [Launch Linear Channels](https://backlight-21349584.hs-sites.com/streaming/solutions/launch-and-distribute-fast-channels) - [Build Video Apps](https://backlight-21349584.hs-sites.com/streaming/solutions/build-direct-to-consumer-video-apps-and-services) - [Clip and Edit Content](https://backlight-21349584.hs-sites.com/streaming/solutions/clip-edit-video) - [Encode Video](https://backlight-21349584.hs-sites.com/product/zype-streaming-platform/encoding/) - [Automate Content Production](https://backlight-21349584.hs-sites.com/streaming/solutions/automate-content-production) - [Create Mobile-First Streaming Experiences](https://backlight-21349584.hs-sites.com/streaming/solutions/mobile-first-streaming) - [Monetize Video](https://backlight-21349584.hs-sites.com/blog/streaming/solutions/subscription-video-business-101-basic-strategies-and-metrics-you-need-to-know-to-build-a-successful-svod-business) - [ Pricing ](https://backlight-21349584.hs-sites.com/product/zype-streaming-platform/pricing) - [Resources ](https://backlight-21349584.hs-sites.com/streaming/resources/resource-center) ### Resources - [Resource Center](https://backlight-21349584.hs-sites.com/streaming/resources/resource-center) - [Blog](https://backlight-21349584.hs-sites.com/blog/streaming) - [Partners](https://backlight-21349584.hs-sites.com/streaming/resources/partners) - [Customer Stories](https://backlight-21349584.hs-sites.com/streaming/resources/customer-stories) - [Help Center](https://support.zype.com/hc/en-us) ![th-ott-guide-removebg-preview](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_streaming/th-ott-guide-removebg-preview.png?width=530&height=470&name=th-ott-guide-removebg-preview.png) A Complete Guide to Launching an OTT App [Download Now >](https://go.ftrack.com/resources/guide/zype-apps-creator/guide-to-launching-ott-apps) - [Developers ](https://backlight-21349584.hs-sites.com/streaming/developers) ### Developers - [Overview](https://backlight-21349584.hs-sites.com/streaming/developers) - [Developer Hub](https://developers.zype.com/) - [Explore APIs](https://docs.zype.com/reference/welcome-to-the-zype-api-documentation) - [Support Guides](https://support.zype.com/hc/en-us/categories/115002426648-Developer-Tools-APIs-and-Plugins-) - [GitHub](https://github.com/zype) ![[PS] iPad Pro Free Scene copy (1)](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/%5BPS%5D%20iPad%20Pro%20Free%20Scene%20copy%20(1).webp?width=2000&height=1690&name=%5BPS%5D%20iPad%20Pro%20Free%20Scene%20copy%20(1).webp) Digital Video Infrastructure: The Complete Guide [Download Now >](https://backlight-21349584.hs-sites.com/resources/guide/zype-streaming-platform/digital-video-infrastructure-the-complete-guide) [Request Demo](https://backlight-21349584.hs-sites.com/streaming/request-demo) # Create mobile-first streaming experiences that delight fans Transform your live streamed video content into any mobile-first and social media-recommended formats using advanced ML tools. ![Solutions Create Mobile-First Streaming Experiences - Header](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_streaming/Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Header.png?width=1290&height=712&name=Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Header.png) ![Solutions Create Mobile-First Streaming Experiences - Icon (Seamless Mobile Viewing)](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_streaming/Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Seamless%20Mobile%20Viewing).png?width=114&height=192&name=Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Seamless%20Mobile%20Viewing).png) ### Seamless Mobile Viewing Ensure a delightful experience for your fans by automatically converting horizontal 16:9 TV live feeds into vertical 9:16 mobile-first streams using advanced ML tools. ![Solutions Create Mobile-First Streaming Experiences - Icon (Repurpose with Ease)](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_streaming/Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Repurpose%20with%20Ease).png?width=202&height=202&name=Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Repurpose%20with%20Ease).png) ### Repurpose with Ease Overcome broadcaster challenges with content adaptation that allows optimal streaming on every platform. Expand the distribution of your broadcasted content, whether live or VOD, by repurposing your feeds effortlessly for seamless distribution to digital and mobile platforms. ![Solutions Create Mobile-First Streaming Experiences - Icon (Quickly Adapt Content)](https://backlight-21349584.hs-sites.com/hs-fs/hubfs/_streaming/Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Quickly%20Adapt%20Content).png?width=200&height=200&name=Solutions%20Create%20Mobile-First%20Streaming%20Experiences%20-%20Icon%20(Quickly%20Adapt%20Content).png) ### Quickly Adapt Content to Different Aspect Ratios Create content variations in various aspect ratios (1:1, 4:5, 4:3, 9:16, 2:3) by reapplying subtitles and graphics with precise cropping and optimized proportions. ##### READY TO GET STARTED? ## Create digital-first viewing experiences Request Demo